Our Vision

At Mooves, we imagine a future where movement is not just about health, but about connection – connection to ourselves, to our communities, and to the places we live in. We believe that every step, every ride, and every swim can spark something bigger: healthier lives, stronger communities, and more vibrant cities.

But today, our cities are at risk. Svensk Handel estimates that nearly one in three physical stores may disappear. And we must ask ourselves: what are cities without shops, without bustling cafés, without the local businesses that give our neighborhoods their soul? At Mooves, we want to turn everyday movement into a force that not only improves well-being but also strengthens local life. By encouraging people to shop local instead of online, we aim to keep our streets alive, our communities thriving, and our cities full of energy, diversity and joy.

With this in mind, our goal is to become the most engaging movement platform in the Nordics and beyond. We want to build communities that thrive by making physical activity a natural, rewarding, and joyful part of daily life, while at the same time strengthening local economies and keeping our cities alive.